Four months of transformation: louder fabrics, tighter cuts, higher heels. Tanning salon, nail salon, highlights first, then full blonde — glitter bags and big pink earrings. "Neue blonde Frau" emerged in response to the silent codes of the academic-cultural milieu and its distinction, refinement, and unspoken knowledge of how one is supposed to look. How is femininity, class and legitimacy staged through colours, lables and other surfaces?