Neue blonde Frau

investigative performance project



“Neue blonde Frau” (“New blonde woman”) is an investigative performance project in which the artist’s own appearance is transformed over the course of four months. In response to the alienation from the sophisticated, avant-garde environment of the academic and cultural realm, the project mimics the style of a specific type of young woman that would be labelled “white trash” in the United States or “chav” in the United Kingdom. The experiment culminated in a music video for the song “Kat The Chav” by British musician Olivia Broadfield.

project duration:




Haus der Kulturen der Welt & Freie Universität Berlin


Concept & Performance: Katharina Haverich

Costume Coach: Friederike Brodersen

Make-up Coach: Ben Müller